I Write An Article Every Day. Here's How I Do It.


HeI Write An Article Every Day. Here’s How I Do It

Hey Everyone!

Under Budget is coming along and will be released on April 28th. I'm pouring my heart and soul into this book and I'm excited for all of you to see it.

There will be a discount for newsletter subscribers for the first month after release.

With that out of the way, let's get into this week's topic!

Happy Reading.


Most writers struggle to stay consistent because they’re waiting for inspiration.

Every morning at 8:00 AM, I face the same blank page as you—but by 10:00 AM, I’ve created and repurposed today’s newsletter. Not because I’m more talented, but because I’ve created a system that turns validated ideas into finished work in under 2 hours.

The secret isn’t working harder—it’s what happens before I write a single word.

Consistency transforms ordinary writers into skilled communicators.

When you develop a reliable system, you’ll begin each writing session with confidence and clarity. By focusing on the process rather than the reward, you create the perfect conditions for quality and quantity.

Systems produce writers who quickly improve, regardless of talent or daily

motivation.

Let me share my five-step system anyone can follow to stay consistent and transform from amateur to pro in 90 days.

Ideation

I used to spend hours staring at a blank page.

More time went into searching for ideas than actually creating. I was scratching my head, convinced that I needed world-changing ideas. The truth is, you don’t need original ideas, you need to present an original opinion.

The breakthrough came when I discovered Austin Kleon’s approach: study the top 1% of creators in your niche and borrow their ideas.

These ideas have already been validated—there’s a proven audience.

I dedicate one hour every evening to idea hunting. I browse YouTube, newsletters, Medium, and social media, taking small bites of content. When I find something that makes me think, I save it in my notes. This routine saves me from those paralyzing moments of waiting for inspiration.

Here’s how you can do this:

  1. Identify the top 10 creators in your niche and study them closely.
  2. Set aside 30-60 minutes for daily intentional consumption.
  3. Create a simple system (like Kortex or Apple notes) to save ideas immediately.
  4. Don’t ignore your successful work—keep riding the wave until it crashes onto the shore.

Finding ideas is only the beginning.

The real power comes from organizing.

Organization

Ideas without organization become digital clutter.

Every Saturday, I dedicate time to process all the ideas I’ve collected throughout the week. The magic happens when I start seeing connections between concepts that are seemingly unrelated. Sometimes an insight from a business book perfectly complements a technique from a writing podcast.

These unexpected connections spark new ideas—I’m just the medium for connecting the dots.

For ideas that resonate, I’ll brain dump additional thoughts—expanding on the original concept, noting objections readers might have, or identifying real-world examples that illustrate the point.

Over time, this system becomes a valuable bank—a savings account of validated ideas ready to be explored.

Some ideas might sit for weeks before the right time arrives, but I no longer have to wait for inspiration to write.

Here’s how it works:

  1. Block 1-2 hours every weekend specifically for connecting your ideas.
  2. Build a categorized idea bank, organized by themes in your niche.
  3. Don’t just file ideas away—actively expand while the iron is hot.
  4. Look for unexpected connections that create your own opinion.

An idea bank is your ammunition, but preparation is what loads the chamber.

Preparation

Most of us have limited time to write, so preparation is essential.

My writing process doesn’t start at 8:00 AM—it begins the night before. Before I go to sleep, I’ll take 15-20 minutes to choose what tomorrow’s topic will be.

I’ll list out every heading, the key insights I want to reveal. I’ll write 3-5 bullet points for each. These aren’t fully formed paragraphs—they’re signposts that will act as my guide. Some may be statistics, others might be personal anecdotes, and others might be action-steps you can apply.

This critical step makes my system effective: I’m not writing the piece all at once. I’m giving myself time to sleep on it and let the words flow in the morning.

Your mind continues processing information overnight. When you sit down to write the next day, your subconscious has already done the heavy lifting—now you just need to transfer those thoughts onto the page.

Here are the steps you need to take:

  1. Choose tomorrow’s topic and write the core message in one clear sentence.
  2. Create 3-5 logical headings that will act as your guide.
  3. List 3-5 bullet points under each heading.
  4. Close your notes and let your subconscious do the work.

With my preparations complete, it’s time to create.

Creation

I start each session by writing for myself.

Things don’t have to make sense to anyone else, I just need to see my thoughts laid out in front. The first sentence is the north star, my core message that serves as the foundation for the rest of my words.

With my message clear and structure in place, I enter my brain dump phase. This is where random thoughts transform into tangible content. I don’t limit myself—I just write. My fingers work almost independently as thoughts flow. There’s no pressure for perfection; it’s just a raw starting point waiting to be refined.

YouTubers record hours of footage just to create a 10-minute video. They spent 80% of their time on the edit, forming their story by saying things in as few words as they can. I follow this approach in my writing. A 1,000 word draft becomes a 500 word atomic essay, and a chaotic list becomes a newsletter that (hopefully) gives you some ideas of your own.

My editing process has two rules:

  1. Say it in as few words as I can.
  2. Focus on the first and last word of every sentence.

Word count is irrelevant to value. Some of my most impactful pieces are my shortest. Through rigorous editing, I remove everything that detracts from the message. This subtraction process doesn’t diminish the piece—it strengthens it through clarity.

Follow this process:

  1. Begin with a single sentence that captures your core message.
  2. Create clear headings before writing.
  3. Brain dump without judgement. Editing while writing splits your focus and stifles creativity.
  4. Focus first on capturing your thoughts completely—don’t consider the audience until it’s time to edit.
  5. Cut as many words as you can. 80% of your writing should be focused on the edit.
  6. During the edit, focus on the first and last word of every sentence and try to bridge the gap.

Adaptation

Creating a single piece of content is just the beginning—your goal should be to make that content compound.

I adapt one article or essay into dozens of pieces of content. I view it as a pyramid, with my articles acting as the foundation holding everything together. My articles generally come in the form of atomic essays, 500 word pieces that present the action steps and key takeaways. Creating these helps me practice writing with precision.

These essays become outlines for my newsletters, where I reveal my complete process, while simultaneously serving as the birthplace for dozens of social media snippets. I focus primarily on two platforms: LinkedIn and X.

My process for writing on LinkedIn is as follows:

  1. Turn the intro into a one-sentence hook.
  2. Use my headings as their own hooks throughout the post.
  3. List key insights as easy to follow lists.

I write one post on LinkedIn every day. The algorithm favors accounts that don’t flood the feed. Give your posts the time to marinate, and give your followers time to engage.

For X, it looks like this.

  1. Turn my LinkedIn post into a cohesive thread.
  2. Find sentences that can stand on their own to use as tweets.
  3. Schedule 3-5 posts per day.

X is a numbers game. Since 90% of your followers won’t see any single post, increasing your frequency directly improves your chances of going viral.

The steps are simple:

  1. Create your pillar piece of content (like an atomic essay or a long-form article)
  2. Use it as the foundation for as many pieces of content as you can.
  3. Extract the most powerful standalone sentences for X.
  4. Compress the piece into a step-by-step process for LinkedIn.

Always be thinking “value first.”

Brock "Era" Thompson

30 Daily Lessons to create your personal brand, establish authority, and turn your writing into clients. Join my free weekly newsletter, The Atomic Writer Files to get started. Stop being invisible, Start building the brand that gives you the freedom you want.

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